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X-tribes China
Researching and analysing thousands of media and advertising sources covering the world’s fastest growing and largest consumer market, X-tribes China provides a unique insight into the changing socio-cultural consumer trends in the new China.
Each report is accompanied by a compilation of key new advertising that has aired on the Mainland in that quarter to provide an overview of how domestic and international advertisers across a range of sectors have been targeting Chinese consumers.
In addition to the trend themes and an industry case study, each report includes an overview of key developments within the following sectors: Fashion and Beauty, Eating and Drinking, Transport and Travel, Media and Entertainment, Sex, Social and Cultural and Technology, Internet and Mobile Phones.
A full service annual subscription to X-tribes China includes:
Hard copy quarterly reports and CDs
of the latest ads from the Mainland across a range of vertical sectors
Multiple online access
to the X-tribes password protected website, where you can view all the reports and ads online
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